PLANET FITNESS REIMAGINED
As a member of my local Planet Fitness gym, I considered how the current logo and existing merchandise could be given an upgrade so that current and future members could represent both in an out of the gym setting. A new subtle, simple, and modern logo was introduced to generate excitement and continue the gym’s appeal to those begining their fitness journey in “A judgement free zone”.
A simple customizeable Logo
It was important to keep the logo familiar using the same image of a gear found in its early logo. The logo color can be customized for different applications such as advertisements and merchandise.
A New Take
This is a closeup of the new logo for comparison. A gear planet with a yellow sun to keep most of the colors from the old logo. To be new but familiar.
A new text logo
Letters and a simple elipse are used to communicate the original planetary theme, this time, with a more minimal and modern twist. A new galactic font is also used to emphasize a space theme.